2023 Arrington argues that subliminal advertising is a threat to consumers Select one True False Question 2 Not yet answered Marked out of 1 00 Not flaggedFlag question Question text Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale Select one True False Question 3 | Assignments Online
2023 Arrington argues that subliminal advertising is a threat to consumers Select one True False Question 2 Not yet answered Marked out of 1 00 Not flaggedFlag question Question text Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale Select one True False Question 3 | Assignments Online
Assignments Online 2023 Business & Finance
Arrington argues that subliminal advertising is a threat to consumers.
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True
False
Question 2
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Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale.
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John Kenneth Galbraith argues that advertising is an attempt to create desires, not to make available to the
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Question 2
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Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale.
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True
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John Kenneth Galbraith argues that advertising is an attempt to create desires, not to make available to the
consumer what he/she desires and demands. The producers make both the product and the desire for it.
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By associating a product and our often hidden needs and desires advertisers can push consumers into buying
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By associating a product and our often hidden needs and desires advertisers can push consumers into buying
the product for which they have little or no direct need or desire. This strategy is based on the techniques of
motivational research.
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False
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Freud’s theory of the interpretation of dreams has influenced the business of advertising.
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The more a product is advertised, the better buy it is for the consumer. This idea of indirect information,
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Question 5
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Freud’s theory of the interpretation of dreams has influenced the business of advertising.
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True
False
Question 6
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The more a product is advertised, the better buy it is for the consumer. This idea of indirect information,
developed by Philip Nelson, suggests that the consumer can’t go wrong, if he buys the product advertised most,
even if his reason
for doing so is silly, for example, he believes an endorsement of the product by the celebrity.
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Arrington argues that the case of the kleptomaniac shows that people may have a non-autonomous desire.
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Arrington argues that the case of the kleptomaniac shows that people may have a non-autonomous desire.
A non-autonomous desire is a desire which a person does not acknowledge to be his own. This leads Arrington
to
the
theory that the advertising firms make consumers vulnerable to manipulation.
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In his discussion of information disclosure in sales Holley recommends the so-called mutual benefit rule when salespeople
offer their products to ordinary consumers.
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When experts do business with one another Holley recommends the so-called fairness rule.
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Holley’s example of a consumer who wants to buy a recliner is an illustration of how to apply the fairness
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Question 8
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In his discussion of information disclosure in sales Holley recommends the so-called mutual benefit rule when salespeople
offer their products to ordinary consumers.
Select one:
True
False
Question 9
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When experts do business with one another Holley recommends the so-called fairness rule.
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True
False
Question 10
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Holley’s example of a consumer who wants to buy a recliner is an illustration of how to apply the fairness
rule.
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True
False
Holley argues that if an expert who offers a product to another expert realizes that the buyer mistakes the
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True
False
Holley argues that if an expert who offers a product to another expert realizes that the buyer mistakes the
product
for
another more expensive product, the seller should inform the buyer about this.
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False
another more expensive product, the seller should inform the buyer about this.
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In his discussion on how to market products to vulnerable consumers Brenkert develops a utilitarian theory
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In his discussion on how to market products to vulnerable consumers Brenkert develops a utilitarian theory
that
makes it moral to market to the vulnerable in a way which trades upon their vulnerabilities.
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Question 13
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Among vulnerable consumers Brenkert lists new mothers in developing countries.
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Question 14
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Brenkert claims that marketers and consumers or clients are equal parties in the marketplace.
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Question 15
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Subliminal advertising means that we hardly recognize the product when it is advertised.
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In Brenkert’s theory of marketing it follows that it is immoral if market participants are harmed under any
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False
Question 13
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Among vulnerable consumers Brenkert lists new mothers in developing countries.
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True
False
Question 14
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Brenkert claims that marketers and consumers or clients are equal parties in the marketplace.
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True
False
Question 15
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Subliminal advertising means that we hardly recognize the product when it is advertised.
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True
False
Question 16
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In Brenkert’s theory of marketing it follows that it is immoral if market participants are harmed under any
circumstances.
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False
Question 17
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Elliott explains in his discussion on the pharmaceutical industry that drug representatives only occasionally
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Question 17
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Elliott explains in his discussion on the pharmaceutical industry that drug representatives only occasionally
offer gifts or donations to a doctor’s research when they market their products.
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False
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Elliott argues that the pharmaceutical industry respects the doctor’s fiduciary duty towards his patient.
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Elliott argues that the pharmaceutical industry respects the doctor’s fiduciary duty towards his patient.
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False
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