2023 As a marketing consultant for a chain of hair salons you have been asked to evaluate children as a potential | Assignments Online
2023 As a marketing consultant for a chain of hair salons you have been asked to evaluate children as a potential | Assignments Online
Assignments Online 2023 Business & Finance
As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target. Write a memo to your client showing
1. Your evaluation of the kids’ segment against the four criteria for successful market segmentation.
2. Two or three ideas that you have for EACH of the 4 P’s of the marketing mix.
（The Marketing Mix (the “4 P’s”): Price, Product, Place, Promotion）
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