2023 Brand Extension Assignment Choose a product write a 5 page APA paper Not including title page and reference page discussing | Assignments Online
2023 Brand Extension Assignment Choose a product write a 5 page APA paper Not including title page and reference page discussing | Assignments Online
Assignments Online 2023 Business & Finance
Brand Extension Assignment: Choose a product write a 5 page APA paper (Not including title page and reference page) discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the companies mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
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