2023 Consumer Emotions and Price Elasticity Using a core product or service at your company address each of | Assignments Online

2023 Consumer Emotions and Price Elasticity Using a core product or service at your company address each of | Assignments Online

Assignments Online 2023 Business Finance

 

Consumer Emotions and Price Elasticity 

Using a core product or service at your company, address each of the following points: 

  • Assess your product/service in terms of price elasticity of demand:   
  • Is it elastic or inelastic? 
  • Support your answer with a clear rationale 
  • Describe the consumer’s emotional experience when using your product/service: 
  • What emotion does this product/service elicit from its users?  
  • What recommendations do you have for evaluating and improving its emotional impact?  
  • In the article The Last Mile, Soman argues leaders do not focus enough on where consumer decisions actually get made:   
  • What does the customer experience look like? 
  • What recommendations do you have for evaluating and improving the customer experience?

NOTE: MORE THAN ONE ANSWER POSTED CHOOSE ANY

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