2023 NO PLAGARISM Please follow ALL instructions Instructions Review Case Study 11 1 in your | Assignments Online
2023 NO PLAGARISM Please follow ALL instructions Instructions Review Case Study 11 1 in your | Assignments Online
Assignments Online 2023 Business & Finance
NO PLAGARISM!!!!!! Please follow ALL instructions.
Instructions
Review Case Study 11.1 in your textbook on pp. 326–327, and address the questions that are provided. In essay format, provide a complete and detailed response to each question. You are required to use your textbook as source material for your essay. Each of the responses should be compiled into a document that consists of at least two pages. Your essay should address the following:
- What demographics did VBS seek to penetrate, and why did VBS think an innovative method would be required to do so?
- In addition to Facebook, what other forms of social media might have VBS employed? What could VBS had done to enhance the campaign?
- What characteristics of Facebook and other social networks make these outlets ideal for this type of campaign?
- How effective was the VBS campaign, and how do the results compare with what might be expected using traditional marketing methods?
Resource
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