2023 Our final Phase of the team assignment is to develop an IMC | Assignments Online
2023 Our final Phase of the team assignment is to develop an IMC | Assignments Online
Assignments Online 2023 Business & Finance
Our final Phase of the team assignment is to develop an IMC Campaign for the brand your team has chosen:
-Create a tagline for the brand
-Develop a storyboard for a 30-60 second ad
-Turn the storyboard into a video for a 30 second viral ad ( You can search for video clips on the Internet and edit them into a complete advertisement. Note the source in the PPT）
Then extend the campaign into a social media campaign using 2-3 platforms –facebook, instagram, youtube, twitter, etc. –as appropriate for your brand/category. Be sure to extend your tagline & positioning for the brand.
Want to be sure your team meets the requirements for the project? Review the document I will go through in class on Tuesday, April 16 that’s posted under Digital Projects–then click on Final Phase IMC Campaign Prez Overview–Requirements.
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