2023 Question 1 The Covid 19 global pandemic has badly affected the airline industry According | Assignments Online

2023 Question 1 The Covid 19 global pandemic has badly affected the airline industry According | Assignments Online

Assignments Online 2023 Business & Finance

Question 1
The Covid-19 global pandemic has badly affected the airline industry. According to the 
International Air Transport Association (IATA) chief economist, Brian Pearce, the airline 
industry may lose up to $157 billion to coronavirus. 
It has badly affected passenger confidence and recovery to the airline industry is expected to 
take at least two to three years before confidence returns.
Examine the five (5) factors (in terms of: government policies, societal changes, business 
trends, advances in technology and globalization) that have affected the airline industry in the 
wake of the pandemic crisis.
(60 marks)

Question 2
Identify a full-service airline when answer this question. 
Given the situation that people are afraid to travel and fly, your selected airline is determined 
to improve passenger confidence to assure the public that flying with this selected carrier has 
taken the necessary health and safety precautions.
Using the three-stage model of service consumption as framework, how can your selected 
airline implement health safety measures to assure and improve public confidence to encourage 
people to travel again.
(40 marks)

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