2023 Select a recent not more than 24 months marketing campaign by a financial institution in Asia region | Assignments Online

2023 Select a recent not more than 24 months marketing campaign by a financial institution in Asia region | Assignments Online

Assignments Online 2023 Business & Finance

Select a recent (not more than 24 months) marketing campaign by a financial institution in Asia region

Using the theories taught in class and case illustration by the lecturer.

Discuss and analyze the following:

  • Explain the marketing campaign elements of the selected financial institution
  • Analysis the campaign and align with the marketing and PR strategic plan:
  • What would you suggest to improve / enhance the marketing campaign?

Word Maximum: 1,500 words

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