2023 Topic Any topic writer s choice Type of paper Coursework Discipline Marketing Branding Format or citation style APA | Assignments Online
2023 Topic Any topic writer s choice Type of paper Coursework Discipline Marketing Branding Format or citation style APA | Assignments Online
Assignments Online 2023 Business Finance
Topic: Any topic (writer’s choice)
Type of paper: Coursework
Discipline: Marketing: Branding
Format or citation style: APA
1. What are some other examples of slogans not listed in the chapter that make strong contri- butions to brand equity? Why? Can you think of any “bad” slogans? Why do you consider them to be so?
2. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions
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