2023 Using hierarchical clustering on all seven variables experiment with using complete linkage and group | Assignments Online

2023 Using hierarchical clustering on all seven variables experiment with using complete linkage and group | Assignments Online

Assignments Online 2023 Business Finance

Using hierarchical clustering on all seven variables, experiment with using complete linkage and group average linkage as the clustering method. Normalize the values of the input variables. Recommend a set of customer profiles (clusters). Describe these clusters according to their “average” characteristics. Why might hierarchical clustering not be a good method to use for these seven variables?

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