2023 Wk 2 Understanding Target Markets due Mon Assignment Content Purpose of | Assignments Online

2023 Wk 2 Understanding Target Markets due Mon Assignment Content Purpose of | Assignments Online

Assignments Online 2023 Business & Finance

Wk 2 – Understanding Target Markets [due Mon]

Assignment Content

  1. Purpose of Assignment 
    To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

    Assignment Steps 
    To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan. 

    Create the research section of your marketing plan in minimum of 700 words.

    Include at least 3 elements of the Research List of Topics (see list below):

    • Research List of Topics:
    • Primary Research
    • Secondary Research
    • Consumer Analysis
    • Customer Profile
    • Continuous Consumer Monitoring & Research
    • Environmental Scanning
    • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
    • Current Opportunities
    • Potential Future Opportunities
    • Current Threats
    • Potential Future Threat
    • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.
    • Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

      Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. 
      This assignment will be incorporated into your overall marketing plan for Week 6.

      Format your assignment according to APA guidelines.

      Submit your assignment.

      Grading Guide: Understanding Target Markets Grading Guide

      Resources:

    • Center for Writing Excellence
    • Reference and Citation Generator
    • Grammar and Writing Guides
    • Copyright ©2018 by University of Phoenix. All rights reserved.

Assignmentsonline.org help students to solve their assignment in the best possible manner. In the assignment help industry, we are regarded as one of the best helpers for students’ tasks in all subjects. We provide solutions to students from all corners of the world, but the main focus is from students residing in the US, UK, and Australia. Our primary focus is solving student assignments for all subjects and streams.

Place Order NOw

Assignment online is a team of top-class experts whose only goal is to give you the best assignment help service. Follow the link below to order now...

#write essay #research paper