2024 – 1 TCO 1 Briefly explain how marketers play a significant role in our view of the

1. (TCO 1) Briefly explain how marketers play a significant role in our view of the world and how we live in it. Give a specific example. (Points : 25)

Question 2.

2. (TCO 2) Describe the Asian-American ethnic subcultural group, demographically and by lifestyle, noting significant consumer characteristics. (Points : 25)

Question 3.

3. (TCO 3) Of the four conflicts that characterize teenagers, which would be more of an issue in Asian societies where conformity is highly valued? (Points : 25)

Question 4.

4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25)

Question 5.

5. (TCO 5) Research has shown Kinsei engineering can be an effective way to design products. Explain how Kinsei engineering works and provide an illustration that demonstrates your understanding. (Points : 25)

Question 6.

6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25)

Question 7.

7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse. (Points : 25)

Question 8.

8. (TCO 8) A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched her share of TV was overheard outside of a theater that was playing the Marilyn Monroe classic Gentlemen Prefer Blondes. The woman said, “I didn’t know Marilyn Monroe was so large and fat.” Her female friend disagreed and said, “Marilyn Monroe is a classic icon of beauty.” Discuss this interchange in terms of ideals of beauty. (Points : 25)

Question 9.

9. (TCO 9) Under what conditions would a customer resort to extended problem solving when presented with a problem characterized as a need recognition? Give an example. (Points : 25)

Question 10.

10. (TCO 10) In some environments, it is very difficult to dispose of used products. Explain what special types of disposal problems are created by densely populated areas and what type of business could be created in Manhattan, New York, or in Hong Kong that would take advantage of this difficulty. (Points : 25)