2024 – 1 What is the current situation in the nascent Indian wellness market and what should be Evoe s
Identify and explain the variables used to define the consumer segments in the case. – 2024
2024 – 1 What is the current situation in the nascent Indian wellness market and what should be Evoe s.
1. What is the current situation in the nascent Indian wellness market, and what should be Evoe’s approach in this market?
Consumer segments
2. Identify and explain the variables used to define the consumer segments in the case.
Evoe spring spa
3. Who is the target audience for Evoe Spring Spa? Why?
4. Which of the three positioning concepts identified by Evoe would you recommend? Why? What suggestions would you make in terms of the implementation plan for the chosen positioning concept?
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>required sections include
Required sections include the executive summary, introduction, body, conclusion and references
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