2024 – A mission statement provides direction for a company by answering a simple question

SMALL BUSINESS MANAGEMENT – 2024

“A mission statement provides direction for a company by answering a simple question: What business are we really in?” (Hatten, 2012). Most strategic plans include the company’s mission statement. 

Choose a company and provide and analyze its mission statement. How does the company’s mission statement function as a strategic planning guide? How does the company’s mission statement incorporate the company’s philosophy of social responsibility and ethical standards?

 

Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages 

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