2024 – a what target market s does Embrace seek to serve and b how attractive is that market
Embrace Infant Warmer ( Case 3.2) – 2024
- (a) what target market(s) does Embrace seek to serve and (b) how attractive is that market? (keep in mind, firms can sell to end-users or to other organizations)
- There should be two parts to your answer, one for (a) and one for (b)
- are there examples of these entrepreneurs engaging in primary research? If yes, what are the examples? If no, explain.
- (a) what actions did these entrepreneurs take to solicit feedback from potential customers and (b) what did they learn?
- There should be two parts to your answer
- if you were conducting a financial feasibility analysis for Embrace, (a) what issues would you consider to complete this analysis and (b) why are those issues important?
- There should be two parts to your answer
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