2024 – Assume you are in charge of developing the strategy for an international company selling products in 50 different countries

 

Assume you are in charge of developing the strategy for an international company selling products in 50 different countries around the world. One of the issues you face is whether to employ a multi-domestic strategy, a global strategy, or a transnational strategy. 

a. If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multi-domestic strategy, a global strategy, or a transnational strategy? Why? 

b. If your company’s product is dry soup mixes and canned soups, would a multi-domestic strategy seem to be more advisable than a global strategy? Why? 

c. If your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why? 

d. If your company’s product is apparel and footwear, would a multi-domestic strategy, a global strategy, or a transnational strategy seem to have more appeal?