2024 – Audience Personas help paint an accurate research based picture of your target audience For this

 

Audience Personas help paint an  accurate, research-based picture of your target audience. For this  assignment, you will be creating attitudinal personas representative of  the target audience for the Husqvarna robotic lawn mower (learn more (Links to an external site.)).  Using the segmentation strategies outlined in your textbook, come up  with an “ideal customer” for this product, and write a persona profile  (approximately 1 page). Include demographic data, but also dig deeper.  Name your persona, give him or her a job, hobbies, media consumption  habits, etc. 

Then, write a positioning statement for the product that would appeal to your target persona.

Resources:

https://www.husqvarna.com/us/products/robotic-lawn-mowers/automower-115h/967951101/

https://www.marketingprofs.com/articles/2019/41359/five-segmentation-gaffes-and-how-to-avoid-them

https://www.entrepreneur.com/article/253566

https://www.convinceandconvert.com/podcasts/episodes/how-to-build-attitudinal-personas-for-effective-audience-segmentation/