2024 – Bellow questions must be answered based on the attached article The answers must be
Discussion 1 – 2024
Bellow questions must be answered based on the attached article. The answers must be completed and clear. No limition on number of pages or number of words (As long as the answers are clearly explained)
The answers must be posted in Word format.
Reynolds Metals
Compare and contrast MDF wit off-invoice deals. How are the objectives of the two different?
does MDF offer a more effective trade promotion alternative to off-invoice? Why or why not?
If Reynolds were to fully implement MDF, how should Rosser go about obtaining retailer support? Is retailer support even necessary?
How should Rosser manage the transition of trade deal responsibility from the marketing department to the sales department?
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