2024 – COM 295 Final Exam March 2016 Correct Solution 30 30 Points 1 By doing audience analysis Radika discovers that the people

COM 295 Final Exam March 2016 Correct Solution 30/30 Points

1

By doing audience analysis, Radika discovers that the people she will be giving her sales presentation to know very little about her product. Because of this, she is likely to decide to:

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involve them in her presentation

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eliminate bulleted and numbered lists from her slides

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spend more presentation time informing the audience

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use only emotional appeals in her presentation

2 In the context of persuasive messages, validating your readers means that you are:

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providing solid reasons why your product, service, or idea benefits readers

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demonstrating a business need—a gap between what is and what could be

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overcoming objections by providing counterpoints

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recognizing and appreciating others’ needs and preferences as legitimate

3

A colleague asks you for advice on how to understand the audience of his persuasive message. Which of the following pieces of advice will you offer?

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Wait until the message is perfected before choosing the right audience.

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Consider the psychological principles that impact people’s decisions.

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Focus on their values and not their needs.

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Ask as few questions as possible to avoid annoying them.

4 Which of the following is an example of projected cognitive similarity?

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Elana assumes that no two cultures are alike in terms of values and norms.

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Bill assumes that the cultural stereotypes shown in the popular media are true.

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Deirdre assumes that other cultural groups have the same values as hers.

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Rico assumes that all cultures are inferior to his culture.

5

_____ noise occurs when communicators apply different meanings to the same words or phrases.

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Psychological

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Semantic

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Cognitive

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Physical

6

In order to focus your presentation on people, you should:

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use a lot of “I” statements

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make individuals and groups the subject of your sentences

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include as many photographs as possible in your slides

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avoid using presentation software or other technology

7

The career summary section of a résumé should provide the candidate’s ________.

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objective for the job search

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list of personal references

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memberships, awards, certifications and licensure, and activities

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major accomplishments, abilities, and attributes

8

Which of the following is true of documenting secondary research sources?

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Writers can use a variety of documentation systems, including MLA and APA styles.

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Ideas that are summarized do not require documentation.

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The only thing that has to be documented is a direct quotation.

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Statements that are paraphrased do not require documentation.

9

In the context of developing persuasive messages, which of the following is most likely to help you demonstrate a voice of competence?

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focusing only on logical appeals

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adopting the tone of mass advertising such as over-the-top appeals

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developing strong ideas in the interest of your audience

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using only emotional appeals in your persuasive messages

10

Your coworker LaRita has asked you to review her slide presentation. You notice that it is difficult to recognize and process the most important ideas and information. To help her fix this, what will you recommend that she change?

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She should use bold or italics to highlight key ideas.

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She should choose dark backgrounds and text colors.

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She should include a compelling image every few slides.

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She should limit her text to five words per line and three to four lines per slide.

11

_____ is the process of converting meaning into messages composed of words and nonverbal signals.

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Encoding

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Translating

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Decoding

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Filtering

12

Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company. In the process of creating the business message, she studies the background of the employees, their needs, and priorities. To which step of the planning process for developing influential messages does Vanessa’s action typically belong?

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Audience analysis

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Message review

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Idea development

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Message structuring

13

Your résumé should tell a story of:

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the value can provide to a company

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how you plan to improve your areas of weakness

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everything you have learned and done in your previous job

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your educational accomplishments

14

Which of the following is typically included in the drafting stage of writing an effective business message?

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setting a positive and other-oriented tone

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identifying the primary message and key points

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ensuring that the communication is fair

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finding the needs of the audience

15

A mistake that many job applicants make while creating résumés is:

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forgetting to include their hobbies and other interests

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trying to display everything they do well

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highlighting only a few of their abilities and attributes

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neglecting to include areas they need to improve on

16

Which of the following is typically included in the reviewing stage of writing an effective business message? 

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finding the needs of the audience

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setting a positive and other-oriented tone

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identifying the primary message and key points

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ensuring the communication is fair

17

Javier is an editorial manager at a publishing company. He wants to give one of his supervisors an “Employee of the Year” award. Which of the following supervisors should he choose if he is looking for an employee with a strong sense of caring?

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Paul, who is the best copy editor and proofreader in the department

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Ayesha, who always takes on extra work to help the department meet its deadlines

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Jenny, who helps her employees develop the skills that will allow them to advance

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Jon, who sets short- and long-term deadlines for every project and meets them promptly

18

Which of the following is a trait of individualists?

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They communicate directly to efficiently deal with work tasks and outcomes.

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They tend to follow the perceived dreams and goals of the group as a matter of duty.

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They tend to stay in contact with and work through extended networks.

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They stay in relationships even when they are no longer mutually satisfying.

19

Rick is trying to schedule a video teleconference with colleagues at several locations. To do so, he needs to coordinate their schedules and also check to see if the company needs to invest in any additional resources to make it happen. By addressing coordination and resource issues, he is dealing with:

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richness

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constraint

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immediacy

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control

20

In order to design your slides to facilitate ease of processing, you should:

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limit your text to ten words per line

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provide as much information as possible on every slide

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use at least one compelling image on every slide

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use complex charts for complex information

21

Which of the following facilitates a one-stop work space containing project and meeting information, shared files, and communication platforms?

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webinar

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texting

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written messages

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social networking

22

Performing at the highest standards, not just for oneself, but for the team, for the supervisor, for the consumer, and for the company’s shareholders, indicates a sense of _________.

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future-orientation

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accountability

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opportunity

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individuality

23

One of the first tasks to accomplish when developing a presentation is to:

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use headings to create a storyboard

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gather content for an effective review

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understand the needs of your audience

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develop effective slides

24

Which of the following is true of competence?

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It increases when individuals focus on connecting with others.

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It has grown less important in the post-trust era.

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It is innate and cannot be gained through experience.

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It is often evaluated by one’s track record of achievements.

25

Which of the following is an example of psychological noise?

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Jenna’s boss does not take her complaint seriously because he thinks teenagers always exaggerate.

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Jenna’s boss does not understand that when she says a product is “bad,” she means she likes it.

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Jenna’s boss does not understand what she tells him because his hearing aid battery dies.

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Jenna’s boss does not take her complaint seriously because construction noise prevented him from hearing it.

26

Bao is conducting a study that compares the cost of keeping print messages on file versus storing digital messages in the cloud. What aspect of communications relates to the storage of messages?

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permanence

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planning

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constraint

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coordination

27

Lori is using secondary research to develop a business report. How can she write her report in a way that demonstrates originality in thought?

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Adopt a methodical approach to decision making

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Generate her own conclusions and recommendations

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Cite all her research sources

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Use the most current documentation guidelines

28

Gregor, who works at a textbook company, has put together a presentation proposing that the company save money by getting its images from less expensive stock photo sites. Gregor needs to present his idea to the executive committee. Considering the content of his presentation, which of the following people on the committee should he most try to influence?

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The editorial director

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The design director

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The marketing director

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The production editor

29

Which of the following is useful advice on conducting business across cultures with those who have limited English ability?

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Speak at your normal, regular pace instead of speaking slowly as this may be viewed as disrespectful.

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Allow those with limited English ability enough time to process their thoughts into English.

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Use slang and jargon instead of literal language as much as possible.

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Determine a person’s level of communication proficiency within the first few moments of your interactions with them.

30

Which of the following should contain all your research sources and should be provided at the end of your report?

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the reference list

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the executive summary

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table of contents

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citations