2024 – For the final assignment we will be focusing on all inclusive resorts Search for an


For the final assignment we will be focusing on all-inclusive resorts. Search for an all-inclusive resort located in Punta Cana, Dominican Republic.

Your assignment should be double spaced contain a minimum of 2,000 words and a minimum of 6 references.  This assignment must be completed using APA format.
Conduct a marketing analysis, using the information we have learned throughout this eight week course, on the all-inclusive resort that you chose to use. Then make recommendations for changes to their marketing in the final section of the paper.
These are the areas you should focus on:
Importance of tourism in the area
Nature of the business
Current situation
Marketing strategies
Target markets
Market segments
Goals, missions and objectives of the resort
Marketing Mix (four P’s)
Public Relations & sales promotions
7 C’s of effective web site design
Your paper should consist of at least the following six sections – Include an APA formatted Title page:

  1. Introduction
  2. Nature of Business
  3. SWOT Analysis
  4. Types of marketing
  5. Recommendations
  6. References


Submission Instructions:

The essay should be in APA format, 6th edition, with a title page, in-text citations and a reference page.  An abstract is not required and should not be included.  Times New Roman font, 12 point.

Refer to the grading rubric for specific expectations and guidelines.

Once the assignment has been submitted, turnitin.com will automatically generate a similarity report.  You should be aiming for a similarity score of less than 20%, excluding the reference page.  This means that 80% or more of the content of your paper is written using your own original content.

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