2024 – Geoff Nyheim DePaul University Marketing 301 Environmental Scan Assignment Feedback and Grading

2024 – Geoff Nyheim DePaul University Marketing 301 Environmental Scan Assignment Feedback and Grading.

Geoff Nyheim

DePaul University Marketing 301 

>environmental scan assignment&nbsp

Environmental Scan Assignment 

Feedback and Grading Sheet

>student

Student

Submission date and time

D2L Dropbox

Hard copy

Feedback and grading date

Total Points Available 

>100

100

Recommend meeting to discuss

Component Points

See me regarding originality %

enalty

Late Penalty

May I share your work in class? 

Originality % and Penalty 

May I share your work as a best practice with my MKT Dept. peers?

grammar penalty&nbsp

Spelling and Grammar Penalty 

Total Points Earned

Guidance

Expectations

>comments

Comments

Not Met

Met

Exceeded

N/A

>

Name 

Class

Section 

Date

MS Word file format

12 point Times New Roman font

Single spaced

3 page maximum 8 ½ by 11”

Normal 1” margins

Stapled (hard copy submitted in class)

Prescribed headings
1. Introduction

2. Environment

3. Marketing Mix

4. Conclusion

Identify the article: Author’s last name, first name, “Title of the Article,” in Periodical, (dates), page numbers

URL provided if article is online source

Guidance

Expectations

>comments

Comments

Not Met

Met

Exceeded

N/A

In own words, provide a one paragraph summary of the article

List and provide definitions of terms or concepts critical to understanding the key points

Relate key points, terms and concepts to the material in our Principles of Marketing text. Cite the appropriate chapters and page numbers. 

Guidance

Expectations

>comments

Comments

Not Met

Met

Exceeded

N/A

Explain which of the environments are relevant to the situation discussed in the article.

Competitive Environment 

Political Legal 

Economic

Technology

Social Cultural

Pay special attention to the Competitive Environment and issues bearing on Competitive Advantage

Guidance

Expectations

>comments

Comments

Not Met

Met

Exceeded

N/A

Explain the relevance of the strategy elements (Target Market & Marketing Mix) and especially changes in the strategy elements dictated by the situation discussed in the article.

Target Market(s)

Product

Promotion

Placement

Price

Guidance

Expectations

>comments

Comments

Not Met

Met

Exceeded

N/A

Why did you find this case interesting?

Is the company set up for success?

Do you have any concerns about the company’s approach?

What advice would you give management?

#

Comment 

1

“Very well prepared and written.”

2

“A creative insight into the relationship between text concepts and your article.”

3

“A good use of concepts drawn from the text in support of your point.”

4

“A good use of the article to support your point.”

5

“Reread the section on directions for the format of the environmental scan reports in the course syllabus.”

6

“Be more specific regarding the marketing environments.” “Refer to your text for definitions of these environments.”

7

“Be more specific regarding the interactions of elements of the Marketing Mix.” “Refer to the text for specific information.”

8

“Cite evidence from the text or an outside source: unsupported assumptions are no more than opinions.”

9

“Follow the outline more closely.”

10

“Pay more attention to the mechanics of writing, i.e., spelling & punctuation.” “Remember to use the spelling checker and grammar checker in your word processing software” “Errors in mechanics distract a reader from your ideas.”

11

“Watch your choice of words. The right word can make an idea or statement more impressive to a reader: the wrong word can dilute your intended meaning.”

12

“Pay close attention to sentence structure and clarity.” “When not clearly presented, the best ideas may be ignored.”

13

“Invest in a good writing guide, i.e., Strunk & White The Elements of Style.”

14

“I recommend you utilize the DePaul Writing Center, EXT. 6782.”