2024 – Marketing Mix Presentation Select a company currently experiencing marketing changes Create a 6 8

***Marketing Mix Presentation***

 

Select a company currently experiencing marketing changes.

 

Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix:

 

-Each of the four P’s should be addressed on its own slide.

-The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

-Use the Wall Street Journal articles in the University Library to facilitate your research of the company.  To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.

 

***Personal Branding Plan Paper***

 

Write a 700 to 1050 word paper that does the following:

 

-Summarizes your background and what makes you unique in a 1-paragraph elevator pitch.

 

-Identifies 3 to 4 companies you want to work for, and an explanation as to why.

 

-Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision.

 

***Blue Ocean Strategy Paper***

 

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

 

-A description of blue ocean strategy and its importance

-A product or service that might be considered a blue ocean move and why

-An alternative red ocean move for the same product or service along with the pros and cons of that strategy

 

***Map the Supply Chain Paper***

 

Select an industry.

 

Write a 700- to 1,050-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like:

 

Manufacturer

 

-plans the product mix

-designs the shoes

-determines the materials

-makes the shoes

-advertises the shoes

-ships in bulk to middlemen

 

Distributor

 

-receives shipment from manufacturer

-establishes relationships with retailers

-extends credit to retailers

-breaks down from bulk quantities to smaller cases

-ships product to retailers

 

Retailer

 

-displays the shoes

-advertises to drive consumers into the store

-determines product selection

-pays salespeople to help the consumer decide

-processes the transaction

-transfers possession to the consumer