2024 – new due in 6 hours minimum 75 words each with reference CH 1 1 Marketing

new due in 6 hours minimum 75 words each with reference

 

CH 1

1. Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

Take a position: Marketing shapes consumer needs and wants versus Marketing merely reflects the needs and wants of consumers. doees marketing creat or satisfy need?

 

CH2

2. Mission statements are often the product of much deliberation and discussion. At the same time, critics claim they sometimes lack “teeth” and specificity, or do not vary much from firm to firm and make the same empty promises.

Take a position: Mission statements are critical to a successful marketing organization versus Mission statements rarely provide useful marketing value. WHat is a good mission statement?

 

 

 

 

 

 

 

SWOT

3. What is a SWOT analysis?  Why is it done?  How does it relate to strategic planning?  Choose a well-known company and identify at least one S or W or O or T for that company.

 

CH4

4. what is the best type marketing research?

 

Research Video

5. After watching the video, do you agree that marketing decisions must always be data (research) driven?  Can you think of situations where research may not be worthwhile?