2024 – Online Exam 3 Question 1 activities include the acceptance over the Internet of online

2024 – Online Exam 3 Question 1 activities include the acceptance over the Internet of online.

Online Exam 3

Question 1

>__________ activities include

__________ activities include the acceptance over the Internet of online orders (i.e. commercial transactions) and electronic payments (i.e. financial transactions).

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Support

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Processing

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Transaction

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Operational

Question 2

The online delivery of digital goods, such as software, music, videos, films, and e-books, by letting customers download the purchased product(s), is an example of:

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fulfillment.

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>transaction

transaction.

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distribution.

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>customer support

customer support.

Question 3

By taking orders online, the Internet has, in many cases, drastically changed a company’s __________ activities.

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sales

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service

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>production

production

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support

Question 4

In order for a competence to be considered as core, it needs to be all of the following EXCEPT:

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valuable.

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unique.

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hard to imitate.

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innovative.

Question 5

__________ include wholesalers, distributors, retailers and customers.

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Strategic core value chain partners

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Upstream value chain partners

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Downstream value chain partners

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Value chain integrators

Question 6

__________ such as strategic outsourcing partners, application service providers (ASPs) and system integrators provide the electronic infrastructure for a company.

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Strategic core value chain partners

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Upstream value chain partners

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Downstream value chain partners

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Value chain integrators

Question 7

__________ represent the ability of a firm to use resources efficiently and effectively.

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Competencies

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Capabilities

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Assets

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Skills

Question 8

__________ deals with the primary inputs for different processes within the organization.

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Resource acquisition

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Operations

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Procurement

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Supply chain

Question 9

Improving supply chain coordination, functional synergies and linkages between offline and online channels are examples of:

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cooperative agreements.

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organizational efficiency.

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complementarities.

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e-technologies.

Question 10

__________ consist(s) of receiving, storing, and distributing incoming goods within the company.

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Inbound logistics

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Outbound logistics

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Operations

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Warehousing

Question 11

Amazon.com has also extensively used information captured throughout its __________ to create value. Customers have the possibility of tracking past purchases online and checking the status of delivery.

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internal value chain

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virtual value chain

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value network

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physical value chain

Question 12

__________ activities within a firm include inbound logistics, operations, outbound logistics, marketing and sales and after-sales service.

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Support

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Primary

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Secondary

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Operational

Question 13

Communication activities include two-way communication between a company and its online visitors and customers. This can take place via Internet applications such as email and:

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social media.

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YouTube videos.

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real-time chat.

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search engines.

Question 14

The installation of a product, supplying spare parts, and exchanging faulty products are part of the __________ process.

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sales

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support

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service

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>production

production

Question 15

In the process of __________, the market is subdivided into distinct subsets of customers that behave in the same way or have similar needs.

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market analysis

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market segmentation

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target marketing

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environmental analysis

Question 16

The Internet and __________ are considered as strong enablers of value creation by improving the connections among the participants involved in the value creation process.

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chat rooms

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e-media

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online shopping

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e-technologies

Question 17

__________ effects can be achieved through loyalty programs of online retailers, offering transaction safety and reliability guaranteed by third parties, promoting online communities, and allowing customization of products, information, and website layout and content.

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Novelty

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Lock-in

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Loyalty

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Innovative

Question 18

__________ are all the tangible and intangible assets of a firm that can be used in the value-creation process.

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Competencies

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Capabilities

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Resources

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Products

Question 19

The __________ describes the main features that a firm can offer to its customers.

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virtual value chain

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value network

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ICDT model

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internal value chain

Question 20

__________ activities within a firm include firm infrastructure, human resources, technology development and procurement.

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Support

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Primary

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Secondary

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Operational

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a