2024 – or this week s discussion read the case study found in your textbook

 

or this week’s discussion, read the case study found in your textbook (Case 17): Haier Group: Internationalization Strategy.

Remember, a case study is a puzzle to be solved, so before reading  and answering the specific case and study questions, develop your  proposed solution by following these five steps:

1. Read the case study to identify the key issues and underlying  issues. These issues are the principles and concepts of the course area  which apply to the situation described in the case study.
2. Record the facts from the case study which are relevant to the  principles and concepts of the course area issues. The case may have  extraneous information not relevant to the current course area. Your  ability to differentiate between relevant and irrelevant information is  an important aspect of case analysis, as it will inform the focus of  your answers.
3. Describe in some detail the actions that would address or correct the situation.
4. Consider how you would support your solution with examples from  experience or current real-life examples or cases from textbooks.
5. Complete this initial analysis and then read the discussion  questions. Typically, you will already have the answers to the questions  but with a broader consideration. At this point, you can add the  details and/or analytical tools required to solve the case.

Case Study Questions:

1. Compare and contrast the appliance strategies used by another  multinational appliance company such as LG, Samsung, Bosch-Siemens,  Electrolux, Whirlpool, etc. and Haier.
2. What is Haier’s internationalization strategy?
3. Does Haier’s international strategy appear to be effective?
4. Is it likely that Haier’s success and management practices can be applied outside of China? Why or why not?