2024 – Part 1 Table of Contents Part 2 Executive Summary Part 9 Appendices Part

Part 1 Table of Contents

Part 2 Executive Summary

Part 9 Appendices

Part 1 Be sure to include a Table of Contents listing the sections of the plan and page number.

Part 2 Executive Summary is written last since it summarizes your plan and should include the following: 

The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is also your first opportunity to grab a potential investor’s interest.

The executive summary should highlight the strengths of your overall plan and therefore be the last section you write. However, it usually appears first in your business plan document.The Executive Summary should provide an enthusiastic snapshot of your company, explaining who you are, what you do and why. After reading this section, the reader should want to learn more about your business and have a basic understanding about your business.

Below are several key points that your executive summary should include based on the stage of your business.

If You Are an Established Business– If you are an established business, be sure to include the following information: The Mission Statement – This explains what your business is all about. It should be between several sentences and a paragraph.

Company Information – Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s). Growth Highlights – Include examples of company growth, such as financial or market highlights (for example, “XYZ Firm increased profit margins and market share year-over-year since its foundation). Graphs and charts can be helpful in this section.

Your Products/Services – Briefly describe the products or services you provide.

Financial Information – If you are seeking financing, include any information about your current bank and investors. Summarize future plans – Explain where you would like to take your business. With the exception of the mission statement, all of the information in the executive summary should be covered in a concise fashion and kept to one page.

The executive summary is the first part of your business plan many people will see, so each word should count.

If You Are a Startup or New Business If you are just starting a business, you won’t have as much information as an established company. Instead, focus on your experience and background as well as the decisions that led you to start this particular enterprise. Demonstrate that you have done thorough market analysis. Include information about a need or gap in your target market, and how your particular solutions can fill it. Convince the reader that you can succeed in your target market, then address your future plans. Remember, your Executive Summary will be the last thing you write.

Part 9 Appendices The Appendix is part nine of your business plan. This section should be provided to readers on an as-needed basis. In other words, it should not be included with the main body of your business plan. Your plan is your communication tool; as such, it will be seen by a lot of people. Some of the information in the business section you will not want everyone to see, but specific individuals (such as creditors) may want access to this information to make lending decisions. Therefore, it is important to have the appendix within easy reach.

The appendix would include: Credit history (personal & business) Resumes of key managers, Product pictures, Letters of reference,  Details of market studies, Relevant magazine articles or book references, Licenses, permits or patents, Legal documents, Copies of leases, Building permits, Contracts, List of business consultants, including attorney and accountant.  

You are writing about a made up real estate firm called empire real estate

 

Mission statement- The mission of Empire Real Estate is to be the most successful Real estate firm in the United States. Empire Real Estate integrates Professional state of-the-art practices, specializing in marketing, listingand selling of new and previously owned luxury homes, condominiums,apartment homes and building undeveloped land in order to providemaximum clientele happiness. Empire Real Estate possesses full timestaff members who derive from well-trained real estateprofessionals. They continually strive to provide the best quality servicefor their personnel clients. Empire Real Estate is a resourceful,innovative, and client oriented firm that only wishes to achieve onegoal: Making their clients happy to call their new investment theirdream home.

 

Target audience-upper class