2024 – Question 1 1 point There are four levels of a product core tangible augmented and promised

marketing 310 Week 5 Quiz – Quiz – 2024

Question 1 (1 point)

 

 

There are four levels of a product:  core, tangible, augmented, and promised  Which of the following represents an intangible product?

 

Save   Question 2 (1 point)     What is the advantage of a service-dominated approach to products?   Save   Question 3 (1 point)     Which stages are part of the product life cycle?   Save   Question 4 (1 point)     The product line is a group of related offerings.  Which answer does NOT explain the definition of a product line?   Save   Question 5 (1 point)     The service-dominant approach to marketing considers three separate and distinguishable characteristics.  Which of the following is NOT one of them?   Save   Question 6 (1 point)     Which of the following best describe the new offering-development process?   Save   Question 7 (1 point)     In the idea screening stage, companies evaluate new offerings by determining  ______.   Save   Question 8 (1 point)     Price is _______.   Save   Question 9 (1 point)     Which of the following is an example of total cost of ownership?   Save   Question 10 (1 point)     When an accounting firm packages its audit report in an expensive official looking report cover using linen stationary and the logo embossed on every page, what are they trying to convey to the customer?   Save   Question 11 (1 point)     Do all products have a technology platform?   Save   Question 12 (1 point)     For most customers, a fur coat would be an example of what type of consumer offering?   Save   Question 13 (1 point)     Apple begins markting an iCar.  In which stage of the product life cycle would you put the iCar?   Save   Question 14 (1 point)     Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal.  It is in the decline stage of the product life cycle.  What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle?   Save   Question 15 (1 point)     Why is having a good brand a great marketing strategy?   Save   6 years ago 12.10.2015 5 Report Issue Answer(1) Prof Tim Wilson 4.3 (742) 4.2 (45) Chat Purchase the answer to view it marketing 310 Week 5 Quiz – Quiz1250 6 years ago plagiarism checkPurchase $5 Bids(1) Prof Tim Wilson other Questions(10) STATGURU- Literature Help see below Ratio calculations (ACCOUNTING) ARTH 422 A – Ades, Ch. 8 TGP? Business Law DQ essay about Gigi Gryce paper Database Development UMUC Haircuts Stage 2: Business Process Analysis & Functional Requirements Assignment 3: Corporate Governance and Ethical Responsibility Research Paper Applied Sciences Architecture and Design Biology Business & Finance Chemistry Computer Science Geography Geology Education Engineering English Environmental science Spanish Government History Human Resource Management Information Systems Law Literature Mathematics Nursing Physics Political Science Psychology Reading Science Social Science Home Homework Answers Blog Archive Tags Reviews Contact

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