2024 – Question 1 2 points Which of the following major American social classes comprises the
Mar 216 quiz 3 – 2024
Question 1 (2 points)
Which of the following major American social classes comprises the social elite who live on inherited wealth?
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Question 2 (2 points)
In which stage of the adoption process does the consumer consider whether trying the new product makes sense?
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Question 3 (2 points)
Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
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Question 4 (2 points)
Ben buys new devices such as PDAs, DVRs, and MP3 players only after many people he knows already own the devices. However, Ben is rarely among the last people he knows to purchase a new technology. Ben is part of the innovator group when it comes to adopter categorization.
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Question 5 (2 points)
________ are minor stimuli that influence where, when, and how a person responds to an idea.
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Question 6 (2 points)
The final stage of the business buying process is the ________ stage.
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Question 7 (2 points)
People tend to interpret new information in a way that will support what they already believe. This is called ________.
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Question 8 (2 points)
________ is the degree to which the innovation is difficult to understand or use.
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Question 9 (2 points)
The buying process usually begins with ________.
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Question 10 (2 points)
Voorhees’ Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market. When the owner, Jason Voorhees, went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. At which stage of the business buying process was Voorhees when he decided to replace his old coops?
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Question 11 (2 points)
Pediacertain Pet Supplies divides the pet market according to the owners’ race, occupation, income, and family life cycle. What type of segmentation is Pediacertain using?
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Question 12 (2 points)
When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
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Question 13 (2 points)
By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than ________ marketing across all segments.
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Question 14 (2 points)
Few people can afford the best in everything they buy. At times, everyone needs a product with less quality or performance with a correspondingly lower price. In this case, a consumer would purchase a product positioned with a(n) ________ strategy.
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Question 15 (2 points)
Ford Motor Company emphasizes “Quality first–Ford tough” in its truck products. The company has developed a differentiation strategy based on ________.
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Question 16 (2 points)
A company or store gains a(n) ________ by differentiating its products and delivering more value.
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Question 17 (2 points)
Under what circumstances would local marketing be the most effective?
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Question 18 (2 points)
Which difficult-to-sustain positioning strategy attempts to deliver the “best-of-both?”
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Question 19 (2 points)
Through ________, brands can be differentiated on features, performance, or style and design.
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Question 21 (2 points)
Which of the following is true as a difference between digital media advertising and TV advertising in the United States?
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Question 22 (2 points)
In Da Houz is a bar which mostly plays trance music, and has a dedicated day every week for local bands to perform. In Da Houz tries to build strong customer relations and patronage by gathering feedback from customers and asking the customers to provide their mobile numbers. Knowing the target customers, In Da Houz sends text messages to potential customers, telling them about happy hours, introducing a new drink, bands that are playing that week, dedicated genre nights, and other activities at the bar. Which of the following promotion mix tools does In Da Houz employ to reach target customers?
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Question 23 (2 points)
A company that allows consumers to use monthly installment plans for buyers to pay for products is using the promotional tool of ________.
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Question 24 (2 points)
Which of the following is a shortcoming of advertising?
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Question 25 (2 points)
Which of the following would be an example of narrowcasting using advertisements?
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Question 27 (2 points)
The Remington Car Company is planning a release of new line of hybrid electric vehicles called the Electron. The car promises superior mileage and speed, while not harming the environment. If Remington decides to use advertising as the promotional tool during the car’s launch, which of the following would constitute an advertisement for the Electron?
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Question 28 (2 points)
In advertising media selection, frequency is referred to the measure of how many ads a company releases into the target market.
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Question 29 (2 points)
Reminder advertising is ideal for maintaining customer relationships for mature products.
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Question 30 (2 points)
Television advertising has high overall cost but low cost per exposure.
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uestion 31 (2 points)
uestion 31 (2 points)
Sales reports primarily contain ________.
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Question 32 (2 points)
________ is/are standards stating the amount salespersons should sell and how sales should be divided among the company’s products.
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uestion 33 (2 points)
La Viva, a chain of clubs and resorts, is known to be one of most preferred options for consumers seeking hospitality of a good standard. La Viva follows a mission which stresses long-term relationship building. It does not offer customers frequent price discounts which do increase footfalls, but fail to add value to the company. Which of the following statements, if true, strengthens the argument that La Viva uses the relationship-building approach over the transaction-oriented approach?
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Question 34 (2 points)
Which of the following is the last step in the selling process?
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Question 35 (2 points)
Conventions and trade shows are tools for business promotions.
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Question 36 (2 points)
Howard Genks works as a sales representative in a company that produces all kinds of hospital supplies. Recently, a prospective buyer walked into the store and spoke of how he was starting a non-profit organization to provide free treatment to children with cancer and required all furnishings for the ward to be designed specially for children. Howard quickly showed the client the range of beds and other hospital requirements the store had which were designed specifically for children to use. They also had rounded edges and colors that would appeal to children. Which of the following steps of the sales process is Howard executing in this scenario?
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Question 37 (2 points)
When a company sells a wide variety of products to many types of customers located in one geographic area, it often employs a territorial sales force structure.
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Question 38 (2 points)
Which of the following is the first step in the selling process?
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Question 39 (2 points)
________ is the sales step in which a salesperson learns as much as possible about a prospective customer before making a sales call.
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Question 40 (2 points)
Which of the following examples represents a product sales force structure?
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Question 41 (2 points)
Unsolicited and unwanted commercial e-mail is known as ________.
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Question 42 (2 points)
Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company’s services and hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Clenzo are using ________.
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Question 43 (2 points)
As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called “Imperio.” The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Which of the following would be categorized as a viral marketing approach to sell its products by Secure Services?
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Question 44 (2 points)
Catalogs, brochures, samples, and DVDs are all examples of which type of marketing?
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Question 45 (2 points)
Converse has a Web site that welcomes consumers to “the Converse Century,” invites readers to post their Converse stories and offers a wide variety of Converse shoes for direct purchase. The site even allows customers to individually design their own shoes. The Converse site is most accurately categorized as which of the following types of Web sites?
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Question 46 (2 points)
Which of the following is true of viral marketing?
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Question 47 (2 points)
Which of the following statements is true of direct marketing?
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Question 48 (2 points)
What is the main purpose of a corporate Web site?
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Question 49 (2 points)
Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?
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Question 50 (2 points)
The Do-Not-Call Registry Act requires Web site operators targeting children to post privacy policies on their sites.Question 1 (2 points)
Which of the following major American social classes comprises the social elite who live on inherited wealth?
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Question 2 (2 points)
In which stage of the adoption process does the consumer consider whether trying the new product makes sense?
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Question 3 (2 points)
Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
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Question 4 (2 points)
Ben buys new devices such as PDAs, DVRs, and MP3 players only after many people he knows already own the devices. However, Ben is rarely among the last people he knows to purchase a new technology. Ben is part of the innovator group when it comes to adopter categorization.
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Question 5 (2 points)
________ are minor stimuli that influence where, when, and how a person responds to an idea.
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Question 6 (2 points)
The final stage of the business buying process is the ________ stage.
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Question 7 (2 points)
People tend to interpret new information in a way that will support what they already believe. This is called ________.
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Question 8 (2 points)
________ is the degree to which the innovation is difficult to understand or use.
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Question 9 (2 points)
The buying process usually begins with ________.
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Question 10 (2 points)
Voorhees’ Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market. When the owner, Jason Voorhees, went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. At which stage of the business buying process was Voorhees when he decided to replace his old coops?
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Question 11 (2 points)
Pediacertain Pet Supplies divides the pet market according to the owners’ race, occupation, income, and family life cycle. What type of segmentation is Pediacertain using?
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Question 12 (2 points)
When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
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Question 13 (2 points)
By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than ________ marketing across all segments.
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Question 14 (2 points)
Few people can afford the best in everything they buy. At times, everyone needs a product with less quality or performance with a correspondingly lower price. In this case, a consumer would purchase a product positioned with a(n) ________ strategy.
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Question 15 (2 points)
Ford Motor Company emphasizes “Quality first–Ford tough” in its truck products. The company has developed a differentiation strategy based on ________.
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Question 16 (2 points)
A company or store gains a(n) ________ by differentiating its products and delivering more value.
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Question 17 (2 points)
Under what circumstances would local marketing be the most effective?
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Question 18 (2 points)
Which difficult-to-sustain positioning strategy attempts to deliver the “best-of-both?”
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Question 19 (2 points)
Through ________, brands can be differentiated on features, performance, or style and design.
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Question 21 (2 points)
Which of the following is true as a difference between digital media advertising and TV advertising in the United States?
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Question 22 (2 points)
In Da Houz is a bar which mostly plays trance music, and has a dedicated day every week for local bands to perform. In Da Houz tries to build strong customer relations and patronage by gathering feedback from customers and asking the customers to provide their mobile numbers. Knowing the target customers, In Da Houz sends text messages to potential customers, telling them about happy hours, introducing a new drink, bands that are playing that week, dedicated genre nights, and other activities at the bar. Which of the following promotion mix tools does In Da Houz employ to reach target customers?
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Question 23 (2 points)
A company that allows consumers to use monthly installment plans for buyers to pay for products is using the promotional tool of ________.
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Question 24 (2 points)
Which of the following is a shortcoming of advertising?
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Question 25 (2 points)
Which of the following would be an example of narrowcasting using advertisements?
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Question 27 (2 points)
The Remington Car Company is planning a release of new line of hybrid electric vehicles called the Electron. The car promises superior mileage and speed, while not harming the environment. If Remington decides to use advertising as the promotional tool during the car’s launch, which of the following would constitute an advertisement for the Electron?
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Question 28 (2 points)
In advertising media selection, frequency is referred to the measure of how many ads a company releases into the target market.
Question 28 options:
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a) True |
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b) False |
Question 29 (2 points)
Reminder advertising is ideal for maintaining customer relationships for mature products.
Question 29 options:
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a) True |
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b) False |
Question 30 (2 points)
Television advertising has high overall cost but low cost per exposure.
Question 30 options:
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a) True |
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uestion 31 (2 points)
uestion 31 (2 points)
Sales reports primarily contain ________.
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Question 32 (2 points)
________ is/are standards stating the amount salespersons should sell and how sales should be divided among the company’s products.
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uestion 33 (2 points)
La Viva, a chain of clubs and resorts, is known to be one of most preferred options for consumers seeking hospitality of a good standard. La Viva follows a mission which stresses long-term relationship building. It does not offer customers frequent price discounts which do increase footfalls, but fail to add value to the company. Which of the following statements, if true, strengthens the argument that La Viva uses the relationship-building approach over the transaction-oriented approach?
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Question 34 (2 points)
Which of the following is the last step in the selling process?
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Question 35 (2 points)
Conventions and trade shows are tools for business promotions.
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Question 36 (2 points)
Howard Genks works as a sales representative in a company that produces all kinds of hospital supplies. Recently, a prospective buyer walked into the store and spoke of how he was starting a non-profit organization to provide free treatment to children with cancer and required all furnishings for the ward to be designed specially for children. Howard quickly showed the client the range of beds and other hospital requirements the store had which were designed specifically for children to use. They also had rounded edges and colors that would appeal to children. Which of the following steps of the sales process is Howard executing in this scenario?
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Question 37 (2 points)
When a company sells a wide variety of products to many types of customers located in one geographic area, it often employs a territorial sales force structure.
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Question 38 (2 points)
Which of the following is the first step in the selling process?
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Question 39 (2 points)
________ is the sales step in which a salesperson learns as much as possible about a prospective customer before making a sales call.
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Question 40 (2 points)
Which of the following examples represents a product sales force structure?
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Question 41 (2 points)
Unsolicited and unwanted commercial e-mail is known as ________.
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Question 42 (2 points)
Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company’s services and hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Clenzo are using ________.
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Question 43 (2 points)
As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called “Imperio.” The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Which of the following would be categorized as a viral marketing approach to sell its products by Secure Services?
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Question 44 (2 points)
Catalogs, brochures, samples, and DVDs are all examples of which type of marketing?
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Question 45 (2 points)
Converse has a Web site that welcomes consumers to “the Converse Century,” invites readers to post their Converse stories and offers a wide variety of Converse shoes for direct purchase. The site even allows customers to individually design their own shoes. The Converse site is most accurately categorized as which of the following types of Web sites?
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Question 46 (2 points)
Which of the following is true of viral marketing?
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Question 47 (2 points)
Which of the following statements is true of direct marketing?
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Question 48 (2 points)
What is the main purpose of a corporate Web site?
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Question 49 (2 points)
Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?
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Question 50 (2 points)
The Do-Not-Call Registry Act requires Web site operators targeting children to post privacy policies on their sites.
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