2024 – Read Case 2 1 on page 61 of the text What are the pros and cons of Mr Evans s e commerce strategy
Intact – 2024
Read Case 2-1 on page 61 of the text. What are the pros and cons of Mr. Evans’s e-commerce strategy? What is the best argument that Ms. Miko can make to keep her sales force intact? In your opinion, should Cardinal Connectors Inc. eliminate its sales force? Explain.
Your response must be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Spiro, R. L., Rich, G. A., & Stanton, W. J. (2008). Management of a sales force (12th ed., Pg. 1-3, 61-62). New York:
McGraw-Hill/Irwin.
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