2024 – Read the case pages 95 97 in your text Watch the video supplement to the case at link
Case Study: GEEK Squad – A New Business for a New Environment – 2024
Read the case pages 95-97 in your text.
- Watch the video supplement to the case at link tv/13e/v3-5 (Links to an external site.)Links to an external site..
- Respond to the following case question. (Disregard the questions in the text.)
You have been asked to consult with the Best Buy marketing team. They are specifically looking for recommendations as to specific promotional activities you would recommend to encourage consumers who currently use independent installers to switch to Geek Squad. To aid you in formulating your recommendations, you should consider past and present consumer purchasing patterns; conduct an environmental scan for Geek Squad using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence Geek Squad in the near future.
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