2024 – Refer the attached Case and answer the following questions Case 1 Caterpillar
Marketing – 2024
2024 – Refer the attached Case and answer the following questions Case 1 Caterpillar.
Refer the attached Case and answer the following questions.
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Product development
Case 1: Caterpillar Inc. Crawls over the Competition with Product Development
1. Write the summary of the case, “Caterpillar Inc. Crawls over the Competition with Product Development” & Explain the phases of product development they underwent.
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2. Why is it important for Caterpillar to develop new products on a regular basis?
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· Format: font size (12), font type (times new roman), line spacing (1.5).
Use simple words and no plagiarism
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