2024 – required to do a 3 4 page writeup 1 provide a summary of the article 2 your thoughts
Case Assignment – Summary Of A Marketing Article – 2024
required to do a 3-4 page writeup.
1) provide a summary of the article,
2) your thoughts on reading the article (what you agree with, disagree with, how do you see it relevant etc.),
3) how do you see this being relevant to sales management or ideas for changes or improvements to the article.
Business life cycle
Article Title – Match your sales force structure to you business life cycle
https://hbr.org/2006/07/match-your-sales-force-structure-to-your-business-life-cycle
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