2024 – Requirements An original response that specifically addresses the topic assignment superbly incorporates and applies material learned application

Requirements…..

A recent Kiplinger Letter stated, “A backlash is building against the wildly popular “fast fashion” trend, which moves low-cost clothing lines from design rooms to store floors in as little as a month. Environmental groups criticize the garments as cheap, disposable and bad for the environment. Human rights organizations claim the model fosters poor working conditions and low pay for garment workers in foreign countries. Some retailers see an opportunity to profit from the pushback. For example, L.L. Bean is billing its durable, high-quality clothes as an alternative to fast fashion.” http://adage.com/article/digitalnext/buy-fashion-marketing/305990/ to see another good article about fast fashion.

1. How does fast fashion change/impact the marketing channel? (Chapter 16)
2. Do you think the Flows are affected in a good, bad or neutral way? (Channel 16)
3. Given the advantages and disadvantages of Zara’s fast fashion (p. 514-516), would you still use this type of distribution strategy if you were a channel manager? Why or why not? (Chapter 16)