2024 – Research Amazon Respond to the four writing prompts below Your responses must include information from academic and scholarly research

 

Research Amazon

 

 

 

Respond to the four writing prompts below. Your responses must include information from academic and scholarly research, including at least six resources and at least three online sources.

 

1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives.

 

2. If the company continues with its present strategies and objectives, where will it be in five years?

 

3. If you were the CEO of the company, what strategies would you recommend, and why?

 

4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

 

 

 

If you paraphrase, quote, or use ideas from any source, you should cite the sources using APA guidelines. The case study should be at least five pages in length. In additional to the five pages there must be a title and reference page.

 

College of Business – CSU. (2016, January 12). MBA5101 Unit VII lesson video [YouTube video]. Retrieved from https://youtu.be/TKuVP2nF-uY?list=PL08sf8iXqZn54RIuJs-skgp4omxG-UOu5 

 

Click here to access a transcript of the video. https://online.columbiasouthern.edu/CSU_Content/Courses/Business/MBA/MBA5101/15M/UnitVII_LessonVideoTranscript.pdf

 

Aslan, I., Çınar, O., & Kumpikaitė, V. (2012). Creating strategies from tows matrix for strategic sustainable development of Kipaş Group. Journal Of Business Economics & Management, 13(1), 95-110.

 

Harrison, J., & Coombs, J. (2012). The moderating effects from corporate governance characteristics on the relationship between available slack and community-based firm performance. Journal Of Business Ethics, 107(4), 409-422.

 

Pidun, U., Rubner, H., Krühler, M., Untiedt, R., & Nippa, M. (2011). Corporate portfolio management: Theory and practice. Journal Of Applied Corporate Finance, 23(1), 63-76.

 

Bannon, S. (2014). Case studies in introductory courses. Journal of Business Case Studies, 10(3), 293.

 

Case Studies. (1999). In M. Helms (Ed.), Encyclopedia of management (4th. ed.). Detroit, MI: Cengage.

 

Lee, S.-H., Lee, J., Liu, X., Bonk, C. J., & Magjuka, R. J. (2009). A review of case-based learning practices in an online MBA program: A program-level case study. Educational Technology & Society, 12(3), 178-190.

 

Metropolitan Transportation Authority of the State of New York. (2015). New board room at 2 Broadway (16459844329) [Image]. Retreived from https://commons.wikimedia.org/wiki/ File:New_Board_Room_at_2_ Broadway_(16459844329).jpg 

 

Sparks, R. J., & Langford, J. (2012). An examination of traditional business case studies – Are they outdated In today’s technology connected environment? Journal of Business Case Studies, 8(2), 217.

 

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy : Globalization, innovation, and sustainability (14th. ed.). Boston, MA: Pearson.