2024 – Section 2 Market Research Targeting Module 2 Market Research Research Methods Data Mining Market Research

Section 2 – Market Research & Targeting (Module 2)

• Market Research
• Research Methods & Data Mining
• Market Research Process
• Consumer Behavior
• B2C vs. B2B
• Consumer Decision Making Process
• Factors Affecting B2C and B2B consumer behavior
• Market Segmentation
• Market Segmentation Concepts
• Segmentation Process
• Segmentation Strategies
• Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.