2024 – Submission that follows the required format 5 points see above for format Accurate identification of the most
Omnichannel Analytic Exercise – 2024
- Submission that follows the required format – 5 points
- (see above for format)
- Accurate identification of the most profitable price point – 5 points
- to receive full credit this must be accurate to the penny
- Accurate identification of the price point that maximizes dollar sales to retail – 5 points
- to receive full credit this must be accurate to the penny
- Accurate identification of the price point that maximizes unit sales – 5 points
- to receive full credit this must be accurate to the penny
- Explanation of channel trends as a result of each price point (5 points each = 15 points)
- Channel trends MUST be provided as explained in class (see video for additional explanation)
- Giving your recommendation and providing a sound and thoughtful strategy for the reco – 10 points
- Style and presentation (you are giving this report to your CMO) – 5 points
- Papers turned in with Name/date/assignment name at top (or anything that resembles an assignment instead of a professional document) will receive zero style points
- Write the paper as if it were being presented to your CMO – meaning make sure to “setup” the scenario instead of just jumping straight into the prices
- Make it visually appealing – separate/indent paragraphs, use headers, bold and italicize words/numbers you want to draw the eye to, etc.
- The ultimate goal with style is to make it EASY TO READ by your very busy CMO who doesn’t want to struggle with reading your report
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