2024 – Unit 1 Discussion In our first two units together you will become the marketing expert

In our first two units together, you will become the marketing expert of a select healthcare system. By the end of Unit 2, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for your Unit 2 Assignment:

• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g., post-surgery therapy)
• Surgical care
• Veterans Administration
• Other (requires approval from instructor)

Briefly discuss the following:

• What interests you about the healthcare system you selected?
• What legal implications may affect the marketing initiatives of this healthcare system?
• Discuss a real-life healthcare system that matches the system you selected (e.g., name, services, demographics, location, size, ownership, etc.)
• What marketing principles and/or theories have they applied? Are these yielding successful results?

 

FIVE DIFFERENT ANSWERS POSTED AS A BONUS CHOOSE ONE