2024 – Using services marketing theory concepts analyse and explain Chappell s loss of customers Recommend how it might improve the customer
Marketing Services and the Customer Experience – 2024
Using services marketing theory/concepts, analyse and explain Chappell’s loss of customers. Recommend how it might improve the customer experience and customer retention. Identify any potential challenges or risks associated with your recommendations.
The case study is in the brief
Have attached all tutorials and Lectures required for the task
Service culture is the key to the assignment
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