2024 – Week 1 Discussion Company Description Throughout this course you will develop a series of written papers

Week 1 Discussion

“Company Description”

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”.  The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.

Please respond to the following:

• Create your NAB company name and explain its significance.
• Develop your company’s Mission Statement and provide a rationale for its components.

 

Week 2 Discussion

“Growing Honest Tea”  Please respond to the following:

• Review the following documents:
• • Honest Tea’s business plan for 1999 (PDF).
  • A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF).
• Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.