2024 – Week 10 Scenario Scenarios require Flash enabled browsers Attention iPad users Please use the
Frank Hopkins – 2024
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Scenarios require Flash enabled browsers.Attention iPad users – Please use the link below to access a fully iPad-compatible version of the scenario.If you are viewing this interaction from an iPad, you will be required to install the Articulate Player App to fully utilize all the interactions.This video may contain content that is deemed objectionable to a particular viewer because of the view expressed or the conduct depicted. The views expressed in this video are provided for learning purposes only, and do not necessarily express the views, or opinions, of Strayer University, your teacher, or those participating in the video. If you do not wish to view the video, please review the script or contact your instructor.In these scenarios we will be helping a new intern at the electronics company Golds Reling, Inc. as she works with the marketing team to launch a new product.The Week 10 Scenario covers the following topics:
- Creating Future Marketing Strategies and Plans for Sustainability of the New Product Launch
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Marketing strategy”
“Marketing Strategy” Please respond to the following:
- Question 1 * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.
- Question 2 Imagine that you are about to launch a social networking site. Discuss what target market your social media site will cater to. Discuss how you will create a marketing strategy to entice them to join your site. Determine the approach you will use going to measure success. Provide a rationale for your response.
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