2024 – What is the purpose of market segmentation What are the methods used to segment markets

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What is the purpose of market segmentation? What are the methods used to segment markets?

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No wiki, dictionary.com & cite all work

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Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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Silva, K., & Howard, D. (2006). The Hospitality & Tourism Business. Hospitality & Tourism (pp. 186-189): McGraw-Hill.

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