2024 – You are required to write a comprehensive social media marketing plan for a chosen company You will prepare a
marketing plan social media marketing – 2024
2024 – You are required to write a comprehensive social media marketing plan for a chosen company You will prepare a.
You are required to write a comprehensive social media marketing plan for a chosen company.
You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media.
Creativity
You can use your creativity for this project to make it unique.
The purpose of this project is to demonstrate the depth of your understanding of this course.
Outline
Please use the following outline:
1. Executive Summary
2. Situational Analysis
SWOT
Target market
Pertinent environmental factors/forces/trends
>past performance
Past performance, trends, projections
Current strategies
3. Marketing objectives
4. Marketing strategies
Marketing tactics
5. Marketing tactics (how to implement strategies)
6. Control/Evaluation/Budget
7. Summary
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