2024 – You must know who each of these people is and what events they refer to in

International Marketing – 2024

You must know who each of these people is and what events they refer to in these articles. (This is called research.)

WHAT ARE YOU SUPPOSED TO DO?

You have read 3 articles.  You must summarize each one, using your own words – not lengthy quotes from the articles.  Theses summaries should be about 2 paragraphs, not including any introductory comments. (In other words, stick to the important stuff.)

After you summarize the articles you should address the following issues:

How do these positions agree or disagree with each other.

How do these articles support, or refute (or something in between) the ideal of Globalization, the growth and role of international institutions?

What questions arise based on the viewpoints you read?

What information do you feel the writers of these articles (or the principal being interviewed) ignored, mis-represented or should have learned that would improve the content of the article(s)

HOW LONG SHOULD IT BE?

Long enough to cover the topic completely.  (An excellent writer can probably do this in 3-5 well written pages. Average college writers may need more pages. Poor writers will hand in 2-3 pages of poorly constructed incoherent stuff that assumes the reader can read what was in the writer’s mind.)

The clue here is to write a draft. Revise the draft. Re-write the draft.  Have someone else read what you wrote and tell you what is wrong.

Read what you wrote out loud and find the missing words, the incomplete sentences, the run-on sentences and the wrong words.Only use words you know.  Using the wrong word does not make you look smarter.

Do not try to save space, or ink.  This is electronic!

ALWAYS Assume the reader does not know what you mean, so explain everything.

If you make a point, you must use facts, examples and evidence to support it.

These facts, examples and evidence should come from these articles and your text!

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