APA Format, no grammar errors, must be on time. No plagiarism
Unit 3 – Discussion Board
Due Date: Tue,12/4/18
Deliverable Length: 2 Parts: See Assignment DetailsAssignment Description
Channel management includes creating a process for selling and servicing products. Channel management goes beyond just deciding how to get a product to a customer. Channel management is also an opportunity to differentiate a product in the marketplace and can be seen as a competitive strategy.
Primary Task Response: Write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.
- Review the following article about channel management: http://economictimes.indiatimes.com/definition/channel-management
- Next, read the case study titled, Channel management and differentiation strategies: A case study from the market for fresh product, about channel management and differentiation at: http://ageconsearch.umn.edu/bitstream/7869/1/cp070038.pdf.
- Based on your customer segments and profiles, discuss the following with your colleagues:
- *Define a channel management strategy for 1 of your customer groups.
- *What are 2 goals of your strategy for this segment?
- *Brainstorm 1 idea about how the company can support your customer segment with a customer program, such as cooperative advertising incentives, a promotion, product training, etc.
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