2023 1 Question If a marketing manager segments the market into culture oriented sports oriented or outdoor oriented groups he or she is | Assignments Online

 

 

1. Question : If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________.

  Student Answer:   personality

     behavioral occasions

     user status

      psychographic lifestyle

     readiness stage

 

 

 2. Question : ________ is composed of all parties who participate in the purchasing decision-making process and share common goals and risks associated with their decisions.

  Student Answer:    The buying center

     The marketing sales team

     Strategic management

     Engineering support

     The logistics center

 

 

 

 3. Question : In order to successfully develop customer reference stories, firms should ________.

  Student Answer:    state the customer’s needs in compelling terms

     use very few direct customer quotes

     avoid referencing the barriers to satisfying customer needs

     describe the company’s solution in terms of products and services
     focus on qualitative results

 

 

 

 4. Question : If a buyer is loyal to two or three different brands of soap, this buyer’s loyalty status can be described as being among the ________.

  Student Answer:   switchers

     shifting loyals

      split loyals

     hard-core loyals

     antiloyals

 

 

 5. Question : Which of the following methods may be used by buyers to review the performance of chosen suppliers?

  Student Answer:   The buyer may contact the end users and ask for their evaluations.
     The buyer may rate the supplier on several criteria using a weighted-score method.
     The buyer might aggregate the cost of poor performance to come up with adjusted costs of purchase, including price.
      All of the above

     None of the above

 

 

 6. Question : Which of the following statements about market segmentation is true?

  Student Answer:   It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
     It is a process of evaluating each segment’s attractiveness and selecting one or more to enter.
     It is a process of creating an image or identity of the product in the minds of the target market.
      It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
     It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.

 

 

 7. Question : Business buyers are ultimately purchasing solutions to two problems: the organization’s economic and strategic problem and ________.

  Student Answer:    their own personal need for individual achievement and reward

     the community’s continued health and well-being

     the fulfillment of the company’s social impact goals

     to maximize overall firm performance

     none of the above

 

 

 

 8. Question : The ________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

  Student Answer:    business market

     consumer market

     e-commerce market

     global market

     supplier market

 

 

 

 9. Question : Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain removal, et cetera. Which of the following preferences pattern would most likely apply to P&G’s method of response to market needs?

  Student Answer:   Homogeneous preferences

     Diffused preferences

      Clustered preferences

     Psychological preferences

     Cultural preferences

 

 

 

 10. Question : According to PRIZM, the ________ cluster is characterized as being in their late forties and fifties, college-educated, upper-middle-class homeowners that married late and are still raising children in comfortable suburban subdivisions and are still pursuing kid-centered lifestyles?

  Student Answer:   Cosmopolitans

      Beltway Boomers

     Young Digerati

     Winner’s Circle

     Old Milltowns

 

 

 

 11. Question : The purchasing department buys office supplies on a routine basis. This type of purchase is classified as a ________.

  Student Answer:    straight rebuy

     modified rebuy

     new task

     secondary purchase

     preordained purchase

 

 

 12. Question : The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.

  Student Answer:   vertical

     nonprofit

     spot

     secondary business

      institutional

 

 

 13. Question : ________ is a key industrial marketing strategy in bidding to build large-scale industrial products (e.g., dams, pipelines, et cetera).

  Student Answer:   Systems contracting

     Systems buying

      Systems selling

     Solutions buying

     Turnkey logistics

 

 

 

 14. Question : If Ampex Support Systems is the single supplier for a local manufacturing company’s MRO (maintenance, repair, operating) supplies and needs, Ampex Support Systems is considered as providing ________ for the manufacturer.

  Student Answer:   systems buying

     purchasing support

     turnkey logistics

     decision support

      systems contracting

 

 

 

 15. Question : In the proposal solicitation process, ________ should be marketing documents that describe value and benefits in customer terms.

  Student Answer:    written proposals

     oral proposals

     e-proposals

     alliance proposals

     global proposals

 

 

 

 16. Question : Many business buyers prefer to buy a total solution to a problem from one seller. ________ is the correct term for this process.

  Student Answer:   Channel consolidation

      Systems buying

     Vertical buying

     Horizontal buying

     Supply buying

 

 

 

 17. Question : Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

  Student Answer:   usage rate

     buyer-readiness stage

     loyalty status

      user status

     benefits

 

 

 

 18. Question : ________ is the strategic coordination of economic, psychological, political, and public relations skills, to gain the cooperation of a number of parties in order to enter or operate in a given market.

  Student Answer:   Metamarketing

     Macromarketing

     Micromarketing

      Megamarketing

     Modular marketing

 

 

 19. Question : Webster and Wind define ________ as the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

  Student Answer:   marketing channels

      organizational buying

     demand-oriented buying

     purchasing

     inventory control

 

 

 

 20. Question : A behavioral segmentation method related to the Conversion Model is the Gravity of Decision Spectrum. On the shallow end of the spectrum, consumers seek products and services they think will ________.

  Student Answer:   make them appear more wealthy than they are

     help them save face in publicly visible situations

     reinforce their emotional stability

     align with their core values and beliefs

      save them time, effort, and money