Chapter Takeaway for Creating Effective Messages LO 5 1 Explain the goals of effective business september 2023

Worksheet
Chapter Takeaway for Creating Effective Messages LO 5.1. Explain the goals of effective business messages and the process for creating them. (pp. 118–120) The Stages and Goals of Effective Message Creation LO 5.2. Identify the needs of your audience in the AIM planning process. (pp. 120–123) Audience Analysis Identify reader benefits and constraints. Consider reader values and priorities. Estimate your credibility. Anticipate reactions. Consider secondary audiences. LO 5.3. Develop and refine business ideas in the AIM planning process. (pp. 123–125) Idea Development Identify the business problems. Analyze the business problems. Clarify objectives. See an example of idea development in Figure 5.4 . LO 5.4. Develop your primary message and key points in the AIM planning process. (pp. 125–132) Message Structuring Frame the main point. Set up the structure/logic of the message. Testing Logic Avoid the following: Unsupported generalizations Faulty cause/effect claims Weak analogies Either/or logic Slanting of facts Exaggeration See an example of a deductive framework in Figure 5.5 . See typical paragraph structure in a deductive business message in Figure 5.6 . LO 5.5. Explain and apply positive and other-oriented tone in business messages. (pp. 132–138) Setting the Right Tone Demonstrate positivity Show concern for others Display a can-do, confident attitude. Focus on positive rather than negative traits. Use diplomatic, constructive terms. Avoid relying too heavily on I-voice. Respect the time and autonomy of your readers. Give credit to others.

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