2024 – READ ITA 2015 Chapter 6 READ Ian Mount Tips for Increasing Sales in International Markets NYT

 

• READ ITA (2015): Chapter 6
• READ Ian Mount, “Tips for Increasing Sales in International Markets”, NYT article

• Mount, Ian- NYT Article:

• READ item # 40387 (2016): Starbucks Opens First Store in South Africa; Seattle-based coffee chain seeks access to Africa’s growing consumer markets.
• READ  item # 40376 (2014): These Diagrams Reveal How To Negotiate With People Around The World.
• READ  item # 40381 (2015): When Culture Doesn’t Translate How to expand abroad without losing your company’s mojo.
• answer these questions: (min 300 words, sources must be cited and links included if using any web source)

1) Explain the motivations of Starbucks opening their first store in South Africa?

2) Why South Africa?

3) Why now?

4) Based on the two Course Reserves articles (items # 40376 & 40381), what cross-cultural awareness should Starbucks executives and managers consider have when venturing in South Africa? Please give some details.

5) What are your conclusions / take-aways?