2024 – Keds the traditional maker of white canvas tennis shoes was near oblivion in the early 1980s

Keds—the traditional maker of white canvas tennis shoes—was near oblivion in the early 1980s because competitors like Nike, Reebok, Adidas, and Brooks took away many of its customers.

Use the market structure pricing, performance, and conduct analysis to explain what you would have done to turn the company around if you had been at the helm of Keds in the early 1980s.