2024 – 1 How fundamentally different is the role of the sales force in addressing these new customer needs from
Case Study – 2024
1. How fundamentally different is the role of the sales force in addressing these new customer needs from that of addressing the needs of more traditional brokers?
2. How will the selling effort change when addressing these new broker needs?
3. How will the changes affect sales management?
4. What are the threats and possible downside of addressing these emerging broker needs?
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