2024 – using the attached case answer the following questions using bullet points along with your
using the attached case answer the following questions – 2024
2024 – using the attached case answer the following questions using bullet points along with your.
using the attached case answer the following questions using bullet points along with your explanations
grolsch utilizes
1) Grolsch utilizes the MABA framework for evaluating the attractiveness of various country markets. For each of the MA (Market Attractiveness) elements, which would you retain, change i.e. eliminate, modify—-and why?
2) Likewise for each of the BA (Business Assessment) elements, which would you retain, change and why?
3
3) 3) Assuming that the MABA framework is supposed to have functioned well, is in fact Grolsch positioned in the countries with the greatest future potential? Explain briefly.
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